Sweet Memories Candy & More Logo
This candy shop logo was a collaboration between myself and a marketing associate of mine, Chris DeVivo. Chris is the principal creative at Fuel Marketing, and he enlisted my help to design a logo for one of his clients. Sweet Memories Candy is a small town candy shop that specializes in the nostalgic candies of your childhood. The idea of making the "M" into a heart came almost instantly. The challenge was just a matter of finding the perfect font. I eventually settled on Jellyka Handwriting, which I think does a great job here of evoking those happy, carefree feelings of being a child.