I had the honor of producing and editing this product video for 2nd Skull, which is a sports apparel start-up in Pittsburgh. Their team
had invented a soft skullcap (or headband) that would harden immediately upon impact, similar to an airbag during a vehicle crash. I sensed this product would
make waves in the sports world, given the influx of new studies and links being made between head injuries and CTE. And indeed -- I was delighted to learn that
because of this video, the 2nd Skull team had been given an opportunity to present to the NFL, and it was later awarded $100,000 to continue development. Amazing!
All animation was done inside of After Effects, with models being generated using the Element 3D plugin.